According to The American Pasta Report, a survey commissioned by the NPA, among the reasons cited for pasta's increased popularity are its nutritional value, taste and convenience. Eighty-four percent of consumers consider pasta to be a healthy food and an important part of a well-balanced diet. In fact, 77 percent of the 1,003 Americans surveyed said they eat pasta at least once a week, while a third eat it three or more times a week. What's more, consumers who describe themselves as health conscious are more likely than others to eat pasta three or more times a week. In addition, 44 percent of the health conscious are eating more pasta today than they were five years ago.
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